The road to real estate riches isn’t all about curb appeal and sold signs. If you’re going to flip a home, make sure you have the cash, time, skills, knowledge, and patience before you lose out. But how do you avoid these mistakes?

Common mistakes made by novice real estate investors are underestimating the time or money that the project will require.

Another error that house flippers make is overestimating their skills and knowledge.

Patience and good judgment are especially important in a timing-based business like real estate investing.

In today’s blogpost, we’ll be exploring how to create ROI in flipping a new home.


Flipping As A Real Estate Strategy

Flipping is a real estate strategy that involves buying homes, renovating them, and selling them for a profit in a short period of time.

It is a real estate investment strategy where an investor purchases a property with the intention of selling it for a profit rather than using it. Investors who flip properties concentrate on the purchase and subsequent resale of one or a group of properties. Many investors attempt to generate a steady flow of income by engaging in frequent flips.

Flipping house is a business that requires knowledge, planning, and savvy to be successful.

How Flipping Houses Works 

The key is to buy low and sell high. But rather than adopt a buy-and-hold strategy, it’s important to complete the transaction as quickly as possible. This limits the time that your capital is at risk. In general, the focus should be on speed as opposed to maximum profit. That’s because each day costs you more money in mortgage, utilities, property taxes, insurance, and other costs associated with homeownership.

Tips on How to Make Money Flipping Houses

When you’re looking to answer the question, “how do you make money flipping houses?” remember that flipping a house is not as simple as what is shown on TV. It requires a lot of knowledge, research, and decision-making. However, by considering and implementing the following tips on flipping houses, you’ll be able to transform houses and generate a profit.

1. Create a Strong Business Plan

The most critical way to make money flipping houses is by starting with a strong business plan. Your house flipping business plan should clearly define your mission, short-term and long-term goals, funding details, and expected return on investment (ROI). This will help you progress toward your long-term goals with every project and stay consistently profitable.

2. Know the Risks & Be Prepared for the Unexpected 

Planning for each fix-and-flip project is just as important as planning for your business as a whole. One of the most important tips for flipping houses is to understand all the potential risk factors and be prepared for unexpected costs and events. By understanding the risks involved with investing in real estate, you can have a concrete plan to deal with possible problems and handle rough times before they happen.

Successful real estate investors understand the risk factors and know how to eliminate or mitigate them effectively. No matter how meticulously you craft your budget and your expected expenses, chances are always high that additional problems and expenses will come up. Instead of being caught off guard and potentially ruining your return on investment (ROI), it’s much better to include a buffer for contingency expenses in every house flipping budget.

3. Find the Right Neighborhood & Local Market

You can fix a home, but you can’t fix a neighborhood or change the local real estate market. Understanding the local real estate market will help you in a few ways. You’ll know what types of upgrades to make and the prices that buyers are willing to pay, and there will be plenty of buyers

waiting to buy your finished product. In general, the best cities to flip houses are those with growing populations, diverse economies, strong local investment, and a housing stock that lends itself to both short- and long-term investment opportunities.

5. Find, Assess the Property & the Deal
Once you find a listing that looks like it may have the potential for a fix and flip, the next tip for flipping houses is to visit the listing and evaluate the cost of flipping the house. Bring a contractor with you to make notes of visible work needed and potential costs.

There is a rule called the 70% rule. It states that an investor should pay no more than 70% of the after-repair value of a property less any repairs that are needed.

The goal of every fix-and-flip project is to sell the house for a profit, which means the income should surpass the total costs, including renovation costs, closing costs, and carrying costs (property taxes, utilities, insurance, and interest).

6. Inspect the Home Carefully & Choose Your Purchases Wisely

It’s not difficult for anyone to find properties needing major renovations. Deciphering between houses that could be transformed beautifully versus houses that generate a profit is what will be the key to making money flipping houses. Focus on properties that need mostly cosmetic improvements, like a fresh coat of paint, new carpeting, refinishing hardwood floors, replacing trim, and replacing appliances. A house that needs a new roof or has structural issues will likely require too much money and time to turn a healthy profit.

7. Choose Home Improvements Strategically

It’s possible to lose profits on a flip project if you under- or over-improve the property. To get the maximum return on each property, you have to find the sweet spot where the property attracts buyers for its highest value without going over budget. This is another reason why it’s so important to gather the right information about the property and the market before starting the work.

8. Get the Right Information & Support 

Your success in real estate investing ultimately comes down to your ability to make the right decisions. To make wise decisions about potential properties, neighborhoods, and renovation decisions, it’s essential that you have the right information and knowledge. Full-time home flippers continue to learn more about their field, even with years of experience under their belt.

9. Assemble a House Flipping Dream Team

Having the right team is crucial for every house flipping project, especially for first-time flippers. While you will likely work with a number of different contractors, title companies, appraisers, inspectors, and lenders in your fix-and-flip career, it’s key for flippers to form relationships with reputable professionals as early as possible. Having the right team will help your flip run smoothly at every step of the process.

10. Price the Home Correctly

Once the property’s repairs are complete, list it on the market at the right price. A beautifully transformed home can still be difficult to sell if it’s listed for too high of a price. Make sure you determine the right list price by evaluating recently sold houses and comparing them to your listing. Depending on the timeline of your flip and the state of the real estate market, you may want to update your CMA to get the most accurate information.

11. Market the Listing Effectively 

Once you’ve determined the right price for the home, implement the rest of your listing marketing plan. If you work with a real estate agent, they will do the majority of this work. If you sell the home yourself, get the listing in front of as many people and potential homebuyers as possible.


Like any other small business, flipping requires time and money, planning and patience, skill, and effort. It will likely wind up being harder and more expensive than you ever imagined. Take it lightly at your peril: If you’re just looking to get rich quickly by flipping a home, you could end up in the poorhouse.

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